Tastily, the leading provider of healthy, home delivered, chef-made meals, is thrilled to announce the addition of David Gandy, an internationally acclaimed supermodel as a brand ambassador and investor.
David, who is one of the most famous faces in the world of global fashion and the Founder and Creative Director of David Gandy Wellwear, has always been a strong advocate of healthy lifestyle and nutritiously balanced diet, making his appointment as Brand Ambassador for Tastily a natural fit with his personal ethos.
Renowned for his fashion career and dedication to fitness, David shared his enthusiasm for his collaboration with Tastily, stating, ““I got involved with Tastily because we need more delicious and convenient ways to eat food that is healthy, fresh and unprocessed. The variety and quality of Tastily’s meals really sets them apart. I’m happy to help more people discover Tastily as a great option for midweek meals.”
In addition to his appointment as a Brand Ambassador, David joins other investors such as Perfect Redd, the investment vehicle for Samworth Brothers, a fourth-generation British family business and owner of Cornish pasty maker Ginsters in the latest funding round. Gandy’s involvement signifies an important milestone for Tastily and strengthens its position as a leader in the fresh chef-prepared meals space in the UK.
Will McDowell, the founder of Tastily, said: “We are very excited and honoured to have David join us as our brand ambassador and investor. His passion for health and great tasting food perfectly aligns with Tastily’s core values. David’s support and involvement will help us reach a wider audience of people looking for new ways to eat well.”
As the cost-of-living crisis has gripped the UK, consumers are eating more at home, with demand for convenient and cost-effective meals increasing. According to a recent report by Waitrose, searches for “microwave meals” were up 71% on its website compared with the same time last year, while sales of microwaves were up 13% at John Lewis.
This trend, combined with the growing demand for its healthy offerings created by Michelin-trained chefs places Tastily in a strong position to further increase its market share and establish itself as the innovator and key player in the growing healthy chef-prepared meals space.
Launched in 2020, Tastily has rapidly grown to become the ultimate choice amongst health-conscious, modern foodies who are short for time. Sales have more than doubled in the last year, with thousands of meals cooked and delivered every week.
Tastily offers a flexible subscription model, allowing customers to choose from over 70 meals. The menu rotates weekly to provide variety and seasonality. Every meal is expertly crafted by professional chefs and cooked fresh to order. The meals stay fresh for 7 days in the fridge and can be oven cooked as well as microwaved.